Aeffect Communications and Consulting Kft

Her passion is strategic planning, crisis management, and to involve and keep the Y and Z generations. She’s constantly looking for new paths instead of following the trite ones and encourages her clients to do the same. She set up her first company in 2011, but Aeffect turned out to be her true calling. Formerly, she was a journalist for 18 years, and received the Pulitzer Memorial Prize in 2010 for investigative journalism.

She has coordinated the design and production of numerous award-winning campaigns as the project manager. She’s the one who knows the remedy to any of our clients’ problems. Not to mention that her favorite area is employer branding: she welcomes any of the HR challenges, from recruiting through talent management, all the way to the increase of efficiency.

Judit comes up with the most original ideas that will also work like a charm. She is the unique combination of the quick-witted copywriter, the sharp-sighted visual expert, and realizes any plan with extreme precision. She gets her inspiration out of a decade’s experience in film-making, and many years as a successful campaign manager.

Our Services

Strategies

There is no success without a well-thought-out strategy. We identify your goals and your target groups, and plan out the message you want to deliver.

We recommend the complete strategic planning if you wish to fundamentally renew your organization or its communication. We analyze how your company works currently: how the company represents itself, what you wish to change, how you make decisions. We help you find your strategic goals and study how to quantify the outcomes.

We advise you our one or two-day workshop if you’ve already figured out your communication goals, and have the required capacity and experience, but you want to find new ways to realise them. We help you clarify your targets and how and through which channels you could reach them. At the end of the workshop, you will be able to decide what factors you need to consider when making decisions.

It’s getting harder and harder to attract the Y and Z generation to your company and keep them there, without demonstrating social influences. The framework of Theory of Change makes your company’s broader social impact visible and articulate, both for insiders and outsiders. We clarify your social goals and the ways to reach them, thus supporting your company’s decision-making and communication at the same time.

Digital

Our creative team finds and develops the solution that will definitely reach your target group.

In addition to PR articles and sponsored content, we also create textual – or other – content for your own web page or online application. Our experienced creative team produces the most popular content for those you want it to reach.

We have various award winning campaigns under our belts, for which we were asked to mobilize groups as big as possible, with the most difficult topics. This has always resulted in a great success.

We produce complete corporate identities, publications, infographics, online applications or websites, with a rocking design.

If you wish to involve the youth or mobilize employees of any age, our suggestion is gamification: Your content will reach your audience with the aid of interactive games in which they can engage in a fun way.

Consulting

We help you put together your business model and show you the risks that may come along with it.

We help you develop your first business strategy, or clarify what you need to realize your newest ideas. By using Business Model Canvas – a one page summary of your business plan – we explicate what your goals, target groups and comparative advantages are, and also what you need to kick off your business.

Why is your idea the best? What makes you stand out in the market? Who will invest in it and where? And for how much? Together we will find the appropriate channels that will lead you to your customers.

We help you to identify possible crisis situations. We develop various crisis management scenarios and use them if needed. We know when you are supposed to be silent and when it is inevitable to speak.

Campaign

We join conventional instruments with the most new ones. We take full responsibility for each and every element of your communication.

Besides direct communication, you can also make an indirect impact, through media. We’ll represent your story through your activities, results, plans, and ambitions. We plan and organize when, where and how you should tell them, to reach the desired outcome.

ATL or BTL, online or offline - either way, we are by your side. You can trust us with your marketing campaign. From creative brainstorming to implementation, we will take care of every element, so that you don’t need to deal with several other subcontractors.

With decades of experience in media, we can provide you at any time with access to the most important media products you need. We confidently word messages for you, so that they become relevant. Up to your needs we’ll organize interviews and reports, or report your standpoints to news outlets.

Training

We offer you help, so you can learn how to speak clearly, with confidence and in an engaging manner on television or in a conference.

It can be quite uncomfortable, when a former Pulitzer Prize winning journalist and her whole team interrogates you about things you wouldn’t even share with your own personal circle. If you think that it is harder to perform in an adverse situation than a friendly one, then we can surprise you. From media performance, through doorstep interviews, to press conferences, we will shake you up by imitating reporters with various styles and qualifications.

We are able to take you out of your comfort zone in the harshest possible ways, while also giving you the tools to survive. During our Pitching and Public Speaking training, you will learn how to take advantage of your own fears and how to sweep your audience of their feet.

Employer Branding

At Aeffect, the generations X, Y and Z cooperate - we know in what ways we can learn from each other and how to demonstrate this to the world.

What makes your company attractive and unique these days? What makes your coworkers proud and what makes them stay? And how do you attract new coworkers? Together we can work out the answers to these questions for you.

We have learned by our own personal experience how to attract the Y and Z generations. What makes them stay at a workplace, and what makes them leave early? It’s a tough generation to explore and we don’t have the sorcerer’s stone to this matter either, but we have thought it through properly.

You are not the first leader who comes to us for assistance in clarifying motivations, development in certain aspects, or to find new solutions. And you are not the first company either that is reflecting on how to redesign its leadership training, so that it can have meaning. We helped your predecessors, and we will help you too!